Our Story
We're on a mission to create sustainable fashion that respects both people and the planet while celebrating India's rich textile heritage.
How We Started
Ydakaari was founded in 2018 with a simple idea: to create fashion that honors India's rich textile heritage while embracing sustainable practices. Our founder, after years in the traditional fashion industry, was disheartened by the decline of traditional craftsmanship and the environmental impact of fast fashion.
The name "Ydakaari" comes from combining "Yadav" (representing our founder's roots) and "Kaarigar" (meaning artisan in Hindi), symbolizing our commitment to artisanal craftsmanship. We set out to create a brand that prioritized sustainability at every step while preserving traditional Indian textile techniques.
Today, Ydakaari works with artisans across India to create timeless, unisex pieces that are designed to last, both in style and durability. We're proud of how far we've come, but we know there's always more work to be done in our sustainability journey.
Our Values
Heritage & Innovation
We honor traditional Indian textile techniques like block printing, handloom weaving, and natural dyeing, while innovating to make them relevant for contemporary lifestyles. We believe in preserving craft heritage by making it viable in today's market.
Ethical Production
We partner with skilled artisans and ethical workshops across India that provide fair wages and safe working conditions. We believe in transparency and visit our production partners regularly to ensure our standards are being met.
Environmental Responsibility
We use organic cotton, natural dyes, and traditional low-impact production methods. Our designs are minimal, functional, and made to last for years, not just a few wears. We believe in buying less, but better.
Meet Our Team
Deepika Singh
Co-Founder & Head of Sustainability
Aarya Lamba
Co-Founder & Creative Director
Divya Sharma
Production Manager
Rajesh Patel
Artisan Relations
Join Our Mission
We're always looking for passionate individuals and organizations who share our values. Whether you're interested in collaborating, working with us, or just want to learn more, we'd love to hear from you.
Get in Touch